Our Story
Our Story
Vital Roots was born in the red-rock landscape of Sedona, Arizona — a place where the earth's energy feels close to the surface and the pace of life invites reflection. Our founder, Dr. Elena Vasquez, spent over a decade in clinical naturopathic practice before recognizing a gap in the supplement market: products were either clinically potent but impersonal, or beautifully branded but underdosed and poorly sourced.
She set out to build something different — a wellness brand that honors the intelligence of traditional plant medicine while demanding the rigor of modern analytical science. Every formula is developed in collaboration with herbalists, biochemists, and registered dietitians, then manufactured in a GMP-certified facility and verified by independent third-party laboratories.
Today, Vital Roots serves thousands of customers across the country with a curated line of supplements, superfoods, and digital wellness resources. We remain a small, intentional team — and that is by design. Every product on our shelf exists because we use it ourselves, recommend it to our families, and believe it makes a meaningful difference.
Our Mission
Our mission is to make evidence-based, nature-derived wellness accessible to everyone — without compromising on purity, potency, or transparency. We believe that the best supplements are the ones you can trust completely, and trust starts with radical honesty about what is in the bottle, where it comes from, and what the research actually says.
Our Values
Purity
Every ingredient is traceable to its source. Every batch is third-party tested. We never use artificial fillers, synthetic dyes, or undisclosed proprietary blends. What is on the label is what is in the product — nothing more, nothing less.
Science
We formulate based on published clinical research, not trends. Our dosages reflect what studies have shown to be effective, not the minimum required to make a marketing claim. When the evidence is inconclusive, we say so.
Sustainability
From recyclable glass bottles to carbon-offset shipping, we are committed to minimizing our environmental footprint at every stage of the supply chain. We source organic and regeneratively farmed ingredients wherever possible and donate 1% of revenue to soil health initiatives.
Meet the Team
Dr. Elena Vasquez
Founder & Chief Herbalist
Elena holds a Doctorate in Naturopathic Medicine from Bastyr University and spent twelve years in private clinical practice before founding Vital Roots. She leads product formulation and serves as the brand's clinical advisor, drawing on her background in botanical medicine, endocrinology, and functional nutrition.
Maya Chen, RDN
Director of Nutrition
Maya is a Registered Dietitian Nutritionist with a specialization in integrative and functional nutrition. She develops all of Vital Roots' digital wellness content — including the 30-Day Reset, Nourish meal plan, and Gut Health Blueprint — and oversees the blog's science communication standards.
Jordan Ellis
Content Director
Jordan brings a decade of experience in health and wellness publishing to Vital Roots, where he leads brand storytelling, educational content, and community engagement. Before joining the team, he served as senior editor at a nationally distributed natural health magazine.