Privacy Policy
Introduction
Vital Roots ("we," "us," or "our") is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, place an order, or interact with our services. By using our website, you consent to the practices described in this policy.
Information We Collect
We collect information that you voluntarily provide to us and information that is automatically collected when you use our website:
- Personal Information: Name, email address, shipping and billing address, phone number, and payment information when you place an order or create an account.
- Health-Related Preferences: If you voluntarily share dietary preferences, health goals, or supplement usage information through quizzes, contact forms, or account profiles, we store this information to personalize your experience.
- Automatically Collected Data: IP address, browser type, device information, pages visited, referring URLs, and interaction data collected through cookies and similar technologies.
- Email Engagement: Open rates, click-through rates, and other engagement metrics related to our marketing emails, used to improve the relevance of our communications.
How We Use Your Information
We use the information we collect to process and fulfill your orders, communicate with you about your purchases, provide customer support, improve our website and product offerings, send marketing communications (with your consent), and comply with legal obligations. We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
Third-Party Service Providers
We may share your information with trusted third-party service providers who assist us in operating our business, including payment processors, shipping carriers, email marketing platforms, and website analytics services. These providers are contractually obligated to use your information solely for the purpose of providing services to us and to maintain appropriate security measures.
Cookies and Tracking Technologies
Our website uses cookies, pixel tags, and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
Data Security
We implement industry-standard security measures, including SSL encryption, secure payment processing, and regular security audits, to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
Your Rights
Depending on your jurisdiction, you may have the right to access, correct, delete, or port your personal data. California residents have additional rights under the CCPA, including the right to know what personal information is collected and the right to opt out of the sale of personal information. To exercise any of these rights, please contact us at hello@vitalroots.com.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The most current version will always be available on this page, with the effective date noted at the top. We encourage you to review this policy periodically.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at hello@vitalroots.com or write to us at 250 Jordan Rd, Suite 100, Sedona, AZ 86336.